Utility exhibited at the 2014 IFDA (International Foodservice Distributors Association) Distribution Solutions Conference in Indianapolis, Indiana. Foodservice industry leaders gathered on...
Delivering a Better User Experience
When Utility Corporate decided to redesign its website, their vision was simple; make navigating the site a positive experience for every visitor, clearly and efficiently communicate the benefits of Utility trailer products, and share the company’s core values that have made Utility a trucking industry leader for over 100 years.
“When designing and developing our new website, we focused on creating a navigational structure that is more intuitive,” said Larry Roland, Director of Marketing for Utility Trailer Manufacturing, Co. “We also opted for a simple and modern design that best articulates the Utility brand as a leader and innovator. For the new site, we developed visually engaging content that is communicated in a storytelling format, and we leveraged the latest web technologies to maximize its performance on any type of device.”
Craig Bennett, Senior Vice President Sales and Marketing for Utility added, “For over 100 years we have been committed to building the highest quality trailers in the industry and giving our customers the resources they need to choose the best trailer for their application. Our updated website provides each visitor the tools they need to understand our brand strengths. Our new site also offers quick and easy access to relevant product information and content that will be valuable to our customers’ decision-making process. We’re pleased with the new website and believe it provides users with a meaningful and informative way to learn more about our trailers, products and solutions.”
In addition to the new corporate website, Utility is also developing an entirely separate website dedicated to the sale of used trailer inventory. “We and our dealers receive a large number of used trailers as trade-ins when new Utility trailers are purchased,” added Roland. “This used trailer website will make it easy for a customer to find the right used trailer from one of our independent dealers located throughout the Americas.” The Utility used trailers website is currently in development and will launch later this year.
To explore Utility’s new website, visit utilitytrailer.com