Utility Sponsors ATA’s Heroes Truck Recruitment Program
Veterans are among the best people any business can hire, and that’s why Utility became a sponsor of ATA’s Heroes Truck Workforce Development Program. As the program’s exclusive trailer sponsor, Utility donated a 2020 4000D-X Composite TBR dry van trailer decked in veteran recruitment and workforce development images to tour the country with ATA’s camo-decaled 2020 Mack Anthem tractor.
“For Utility to recognize the value of recruiting truck drivers to meet the needs of America’s growing economy and step-up as a sponsor of ATA’s workforce development image program shows how dedicated they are as a trailer manufacturer to our industry,” said ATA President and CEO Chris Spear. “This brand new dry van trailer will catch a lot of attention as it seamlessly complements the design of our camo tractor. I know some of our member company truck drivers are going to enjoy driving this rig around the country to attract new professionals into our industry.”
“We are proud to partner with ATA in their efforts to recruit veterans into trucking,” said Brett Olsen, Marketing Manager at Utility. “With almost 1 million veterans in the U.S., the trucking industry is an opportunity for them to easily transition into the workforce. As the official trailer sponsor and advocate for the recruitment of truckers, we are fully committed to ATA’s Heroes Truck development program, and plan to support the efforts throughout the coming years.”