Dealers gathered at the Westin Westminster this past September 15 – September 18, 2021, in Westminster, Colorado for Utility’s 2021 International Dealer Meeting. The theme for the event was People Powering the Future, and the inspiration behind the theme was, “Rising above and moving ahead together.”
“The past two years we’ve all faced unique challenges in the industry,” said Steve Bennett, Vice President for Utility. “It is time that we work more closely together as a team to build a future of success for everyone. We’re excited about the years ahead, and we’re planning for growth. We want our dealers to know how invaluable they are for future success.”
The International Dealer Meeting was a great opportunity for vendors, dealers, and Utility to come together to celebrate the past year, but also to network, learn about the latest trailer technologies, updates on current offerings from Utility, and understand new solutions from component manufacturers.
Highlights of the event included Austin Dillon, a three-time winner in the NASCAR® Cup Series who was one of the keynote speakers. Austin works closely with Dow® and has previously driven a sponsored car with a Utility wrap. Activities for attendees included the popular golf outing, rock climbing, mountain biking, a tour of Empower Stadium (home of the Broncos), and Stranahan’s Distillery.
To cap off the 4-day meeting, an Awards Dinner presented dealers with 2019 and 2020 Parts Awards. Goal Busters were awarded to dealers that exceeded their goals, and Roundtable awards for sales success. Utility Trailer Sales Southeast Texas earned the highest Platinum Roundtable award.
Trailers on display showcased the latest technologies on the 3000R® Reefer, 4000AE® Flatbed, and the 4000D-X Composite® TBR dry van.