“Work Hard. Play Hard. Do Good.” is the motto at Craftsmen Utility Trailer, and “Doing Good” is lived out through Craftsmen Cares, a charitable foundation established by the Helmsing family through Craftsmen Utility Trailer.
In 1971, Jon Loring Sr. had the “good luck” to work for a dairy scheduled to be sold. He heard about a trailer sales job opening at Utility Trailer Sales Southeast Texas, a one-year-old Utility dealer.
Twenty years ago at the IFDA Distribution Solutions Conference, Tony Mercurio, Vice of President of Sales and Marketing for Craftsmen Utility Trailer, laid the groundwork for a great business relationship when he met Bill Pocilujko from Golden State Foods.
Teamwork creates better, more enduring results than individual efforts, and this requires people to be in sync with each other. That’s why the theme of this year’s International Dealer Meeting was Sync’d for Success. This past April 10th - 14th, dealer parts managers and dealer principals gathered together at the Hyatt Regency Hill Country Resort in San Antonio, Texas to discover more effective and profitable ways to have aftermarket parts impact a dealer’s business growth and success.